Back in 2017 or 2018, I attended a talk at Lindy Focus led by Breai Mason-Campbell, Artistic Director at Guardian Dance Company. One of the discussion topics was increasing accessibility for BIPOC in predominantly white swing dance spaces. One solution I remember (and there were certainly more) was to make sure your marketing efforts included print materials.

In a digital age, you want to cover all your bases in terms of outreach. If you’re the one-person street team like me or you have people that can flier neighborhoods for you, make sure to hit up the immediate surrounding neighborhoods and then branch out from there. You never know where someone will be when they spot your flier; they could be in their neighborhood, maybe near work, or getting coffee with a friend.