Have you claimed your swing dance and/or music business on Google? If not, I’d encourage you to do so. It offers many benefits which include managing content, accurate information, improved presence for the Google search engine, and helping people find you easier..

The following checklist comes from the “Yelp My Business” talk at the 2022 InTents Conference. I’ll also add helpful tips from what I’ve found useful after recently revamping my GYB profile.

Claim your business profile HERE or click “Own this Business?” as shown below:

Fill out all the information in your profile: days, hours, exact location, business description, and go through Google’s suggestions in case they’re relevant to your business.
Set a regular day of the week or month to check your profiles: update information, upload current photos, thank kind reviews, respond to neutral or negative reviews.
Respond promptly to: questions, messages, reviews that need clarification.
As needed, update hours: holidays, special events

From my recent experience:

Make contacting you easy and strive to respond within 24-48 hours to emails and voicemails. If you don’t have a business phone number, get a Google Voice number with a local area code too.
Experiment with posts. You can post events, announcements, and offers. Currently, we’re not getting that many views, but our search ranking has seemed to improve over the last 1-2 weeks. We cannot say there is a correlation, but everything helps.
Lower the barrier to entry which includes finding you and reaching pertinent details.